SEO, local SEO and GEO glossary
Plain-English definitions of the terms that matter for local visibility on Google and in AI assistants, written by the Starboost team.
Local pack
The local pack is the block of three businesses and a map that Google shows for local searches. How it is ranked and how to appear in it.
NAP and local citations
NAP means name, address and phone number. Learn why consistent local citations matter for local SEO and how to audit yours.
E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. How Google uses it and how to show it on your site.
Structured data
Structured data labels your content so search engines and AI assistants understand it. How schema.org and JSON-LD work for local businesses.
Featured snippet
A featured snippet is the highlighted answer shown at the top of Google results. How snippets are chosen and how to win them.
Search intent
Search intent is the goal behind a query. Learn the four types and how to match your pages to what searchers want.
RAG
RAG lets AI assistants look up sources before answering. Why it matters for businesses that want to be cited by ChatGPT and Perplexity.
llms.txt
llms.txt is a proposed file that gives language models a clean summary of your site. What it does, what it does not, and how to write one.
Canonical tag
The canonical tag tells search engines which version of a page to index. How it works, common mistakes and best practice.
Internal linking
Internal links connect your pages and tell search engines which matter most. How to plan links, anchor text and site structure.
Core Web Vitals
Core Web Vitals measure loading, interactivity and visual stability. Thresholds, how to measure them and how to improve them.
Starboost is a local SEO and AI search visibility agency based at 40 rue du Colisée, 75008 Paris, working with more than 235 businesses: healthcare professionals, law firms, tradespeople, restaurants and shops. Rated 5/5 across 136 Google reviews, Google Partner Premium and Meta Business Partner. Free audit within 48 hours or by email at [email protected].