What is answer engine optimisation (AEO)?

Where AEO fits

SEO gets you found; AEO makes your content the answer. It overlaps with featured snippets and with GEO, which looks at the wider picture of being cited in generated answers.

Principles of AEO

• Question-led structure: headings phrased as the questions people ask.
• Answer first: a clear one- or two-sentence answer straight after the heading, then detail.
• Self-contained passages: each answer makes sense without the rest of the page.
• Structured data: FAQ, organisation and local business markup that match the visible content. See structured data.
• Consistent facts: the same details on your site, your Google listing and directories.
• Proof: named authors, sources and real examples, in line with E-E-A-T.

Example

A physiotherapy clinic page headed “How long does a sports massage last?” starts with “A standard sports massage lasts 45 to 60 minutes; shorter 30 minute sessions are available for a single area.” and then explains pricing, what to expect and who it suits. That passage can be lifted cleanly into a snippet or an assistant answer.

How Starboost applies AEO

We identify the questions your customers ask, rewrite or create the pages that answer them, add matching markup and measure which answers you win. It is included in our local SEO and GEO work.