GEO agency: be recommended by ChatGPT, Perplexity and Google AI

Why GEO matters now

People increasingly ask an assistant “who is the best dentist in Leeds?” instead of scrolling through results. The assistant answers with a short list and a few sources. If you are not among them, the customer may never reach your website. GEO is the work of becoming one of the sources and names that assistants use.

How GEO relates to SEO and AEO

Many assistants retrieve from search indexes (see RAG), so strong SEO remains the base. GEO adds what makes a brand easy to cite: direct answers, consistent facts, structured data and independent mentions. Answer engine optimisation focuses on the answer format; GEO covers the whole picture of visibility in generative tools.

Our GEO service

• AI visibility audit: where you are cited today in ChatGPT, Perplexity, Gemini and AI Overviews, compared with your competitors.
• Content structuring: direct answers, structured FAQs and semantic markup so models can extract your content easily.
• Authority and mentions: qualified citations from directories, press and partners that reinforce trust signals.
• AI crawler access: checking that GPTBot, ClaudeBot and PerplexityBot can read your site: rendering, robots.txt, sitemap and llms.txt.
• Citation tracking: a monthly test of the questions your customers ask, so you can see what changes.

Our four-step method

1. AI visibility audit: we ask the main assistants your brand and category questions to see where you stand and against whom.
2. Structure and optimise: direct answers, structured FAQs and markup make your content easy to cite.
3. Authority and mentions: we earn the qualified citations that models treat as trust signals.
4. Track and iterate: a monthly test on the main assistants, adjusting content and sources according to what actually works.

Timescales

Local signals often move within 4 to 8 weeks. Organic and AI citations usually take 3 to 6 months to show a consistent change.