Google Business Profile optimisation that turns searches into calls

What we optimise

• Categories: the most precise primary category and the right secondary categories, which are among the strongest relevance signals.
• Services and products: each described with the words customers use.
• Description and attributes: accurate, helpful and free from keyword stuffing.
• Opening hours, including special hours for bank holidays.
• Photos and video: real images of the premises, team and work, refreshed regularly.
• Posts: offers, news and services, published on a schedule.
• Questions and answers: the questions customers ask, answered before they are asked.
• Booking and website links, with tracking so you can see what each button produces.

Reviews and replies

Reviews affect both ranking and conversion. We set up a simple, compliant way to ask happy customers for a review and reply to every review, positive or negative, in your voice. We never buy or fabricate reviews, which breaks Google’s rules and risks suspension. More in reputation management.

Consistency and risk

A listing is only as strong as the information around it. We align your name, address and phone number across directories (see NAP and citations), resolve duplicates and avoid the actions that lead to suspension, such as keyword-stuffed names or virtual addresses.

What you see each month

A clear report of listing views, calls, direction requests, website clicks and bookings, compared with your starting point. Tracking is installed in the first month. To see what extra enquiries could mean for your revenue, use the ROI simulator.

Where this fits

Listing optimisation is the foundation of our local SEO service and appears in the local pack. In every package from Presence upwards, your listing is managed for you.